Job: Assistant Mgr Marketing – 4 to 8yrs exp – Max ctc is 7LPA – Mumbai

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Title Assistant Mgr Marketing – 4 to 8yrs exp – Max ctc is 7LPA – Mumbai
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Categories Marketing Jobs
Salary Max 7 Lakhs PA
Total Yrs Of Experience Required 4 to 8 yrs
Job Location Mumbai
Job Description

Assistant Mgr Marketing – 4 to 8yrs exp – Max ctc is 7LPA – Mumbai

The requirement is for a German based MNC Client of ours who is one of the Leading Organizers Trade fairs. Their India office is in Mumbai. Job Location Mumbai.

Job Title: Assistant Manager Marketing & PR Department: Marketing
Location: Mumbai Job Category: Employee
Background of this role
This profile is designed to give Marketing & PR support to the project
teams and increase the awareness of all the exhibitions conducted in
India by Client
At the same time promote activities of Client within the
Indian exhibition market
Objective
Responsible for planning, development and implementation of all of
the Organization’s marketing strategies, marketing communications,
and public relations activities, both external and internal.
Oversees development and implementation of support materials and
services for the projects in the area of marketing, communications and
public relations.
Directs the efforts of the marketing, communications and public
relations staff and coordinates at the strategic and tactical levels with
the other functions of the Organization.
Structure
Reports to Sr. Manager
Direct Reports
NA
Indirect Reports NA
Decisions to be taken
Independently Jointly Intimation
1. Defining Market Channels /
Advertising & PR areas
2. Matching quality standards
3. Decisions within the
Corporate Marketing
Budget
1. Marketing activities with
project teams
2. Content of Marketing items
3. Appointment of Agencies /
Vendors
4. Decisions within the Project
budget
1. Project Teams
2. Cluster Directors
3. MMG’s PR & Marketing
Team (project-related
& corporate)
MIS to be Sent
Name of the MIS Duration ( By when) To Whom
Marketing Report
Budget
1. Bi weekly /Monthly CMO

Role Description

Job Responsibility
Planning
1. Will be responsible for working with Project Directors for the trade show concepts
2. Planning & executing & tracking & managing the marketing and communication budgets
effectively.
3. Will be responsible for Creating Strategies to Increase Foot Falls at the Exhibition.
Brand positioning
1. Will be responsible for end to end Marketing & Branding Activities
2. Will be responsible for creating a Strong Positioning& Brand Recall for MMI India and MMG
in the Target Customers Mind
3. Responsible for editorial direction, design, production and distribution of all Organization
publications.
4. Will be responsible for innovative marketing ideas and Independently executing the
marketing plan

Marketing Operations
1. Will be responsible for partnering/collaborating with various Media Entities.
2. Monitor overall quality of communication work and actively evaluate progress and
effectiveness of communication programs employed.
3. Will be responsible for Marketing & Promotion of existing concepts
4. Will be responsible for creating new concepts/schemes in consultation with Project Directors
5. Will be responsible for creating all Marketing Collaterals for the Company including websites,
Mobile Apps, social media presence
6. Will be responsible for identifying the right Media Channels, Media Agencies & negotiating
the best deals with them
7. Will be responsible for Building & Managing Relations with Media for getting press releases
& coverage of the events
8. Will be responsible for identifying, negotiating & tying up with vendors
9. Coordinate the appearance of all Organization print and electronic materials such as
letterhead, use of logo, brochures, etc.
10. Will be responsible for the right online marketing strategy in the social media
11. Close collaboration with German headquarter in order to secure consistent Corporate Design
& Guidelines as well as brand message

MIS reports
1. Submitting the respective MIS reports within required timelines
Interface Communication/Business Relationships
Internal External
1. Marketing & PR Team
2. Online Marketing Team
3. Sales team (within the project and
outbound)
4. Operations team
5. Project team
6. Database team
7. Finance, Accounts & Controlling Team
1. Vendors
2. Visitors
3. Exhibitors
4. Journalists
5. PR & Media Agencies
6. MMG Marcom Teams

Competencies
Essential
Business competencies
 Should have 4 to 7 years of experience in Marketing & PR
 MBA in Marketing/Sales/PR
 Preferably from exhibition/media/events background
 Market and Industry Understanding
 Customer and Prospect Understanding
 Sales Process Understanding
 Technical/Product Knowledge

Behavioral Competencies
 Discipline Adherence
 Communication Skills
 Ready to travel (Whenever required)
 Networking skills
 Coordination skills
 Negotiation skills
 Time Management
 Managing Forecast Accuracy
 Creativity
 Excellent written and spoken English communication skills
 Excellent writing skills in general

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